Plan Your Advocacy Campaign

Now is the time to plan your advocacy campaign for the hard months ahead. Separate your organization from the crowd in this pre-session period by focusing on the relations part of government relations.

Capitols from DC to most states are already swarming with lobbyists and organizations that want lawmakers’ attention.

Your first job is to make a positive first impression on lawmakers as a representative of your organization.  The most important element of that first impression is your professionalism.  You want to make sure that you and the members of your association impress lawmakers as friendly, informed, and polite.

Your selection of email advocacy tools will make a big difference in creating your first impression.  New lawmakers especially can be influenced by how you and your members approach them with your messaging.

New lawmakers, especially in state capitols, will be overwhelmed if hundreds of your members contact them by email one at a time.  They won’t know what to do with the volume. The best email advocacy applications allow lawmakers to identify their constituents quickly by zip code or district.

Thus, state core message clearly in the email subject line because it is crucial that the legislator understand the advocacy message up front.

One online email advocacy application has all of those features and more.  Capitol Contact takes away the headache for lawmakers of getting hundreds of individual emails from your members.  It allows you to show your organization as a professional enterprise by collecting hundreds of messages into ONE Email Package.

Here’s how you do it:

  • Use this time to welcome lawmakers to the upcoming legislative session.
  • Let your legislative council, or all your members, introduce themselves to lawmakers, especially new legislators.
  • Send out a “Welcome Call to Action” to your leadership, legislative council, or all members.
  • Ask your supporters to write a quick “welcome” to lawmakers and send it to you.
  • Collect these welcome notes into a single Email Package.
  • Write an introductory note to lawmakers, telling them how you’re glad they ran for office, that they won, and that you look forward to working with them.
  • Identify an issue or two of concern.
  • Let them know that you are available to provide information on good policy.
  • Send your Email Package to lawmakers. This welcoming email makes it easy for lawmakers to reply.
  • Capitol Contact email advocacy application captures the lawmaker’s reply to your members, for review later.

These preparations set the table for your future relationships with lawmakers.  You’ve set a positive tone and you’ll make a great first impression.

The time is now.  Distinguish your organization.  You’ll stand out in the best possible way.