Lawmakers’ read/delete decisions

State legislators have a name for emails into their offices that say the same thing: robo-emails. A state representative expressed his opinion thus: “Your people are all saying the same thing. Stop the robo-emails.” Capitol Contact’s job is to ensure that each grassroots message gets past lawmakers’ read/delete decisions.

It’s easy to see why lawmakers object to these form emails:

  • Many state lawmakers have only part-time staff.
  • The emails clog their inboxes.
  • Legislators read one, and thus they think they’ve read them all.

The difficulty for grassroots advocates is that some, even all of these advocacy emails may actually be personal and individual, but the subject line and preview line contain form text provided by the organization.

Organizations that use grassroots advocacy should have a solution, but their advocacy software platform needs to provide it. Capitol Contact, an advocacy application focused exclusively on email advocacy communication, has developed a cure.

A Cure for the Robo-Email

If lawmakers see the same email subject line and preview line, they will scroll through, maybe count emails, but otherwise will disregard the senders, often dismissively. They may also get annoyed because they have to take time to delete the messages.

Capitol Contact allows organization advocacy leaders to collect supporter messages into ONE MESSAGE package that gives an organization a grassroots advantage. Legislators see the unified position of hundreds, even thousands of members, on an issue or bill. And lawmakers can quickly read through the messages, easily seeing the personal perspective that each communication represents.

Then, if lawmakers can also easily filter constituent supporter messages by district or zip code, and use a reply form to send their response to constituents, so much the better. That’s what Capitol Contact offers.

With these tools, association advocacy leaders can make constituent relations much better for lawmakers and push their united position into the debate. When lawmakers consider who’s lobbying for what, they will appreciate the effort to make their job easier.

Capitol Contact takes the appearance of grassroots email in the inbox seriously, enabling advocacy leaders to consider how their supporters’ communications will arrive for lawmaker review.  Personal messages from constituents do have an impact. But it’s how messages arrive that successfully survives the read/delete decision.